RE:Print e-news April May 2009

Environmentally responsible papers don't necessarily cost more than other choices and might even save you money. RE:Print has been recommending FSC-certified paper stocks to our clients for the past few years. You can be socially responsible and still enjoy good quality and competitive prices. Consider FSC-certified paper for your next printing job. Visit our web site for more information about the Forest Stewardship Council and FSC papers. [More ...]

Graphic design

Pantone Goe™ colour system

Have you started using Pantone's Goe™ colour system? Pantone launched the new Goe™ system in September 2007. The Goe system does not replace the older Pantone Matching System (PMS), which has been in use for almost 50 years, but it does provide almost twice as many colours. Recent enhancements to Goe technology are making Goe colours easier to use. In September 2008, Pantone announced GoeBridge™, an extension to the Goe system which provides conversion formulas for CMYK, sRGB and HTML colours. Using GoeBridge, designers can adapt print projects so they display properly on the internet or in other colour spaces. [More...]

Make the most of your marketing

Multi-channel communications

21st century printing services are much more than just a paper-based business. Today we offer multi-channel communications services that mix print with e-mail and web pages to achieve significantly better results. A recent study of marketing programs that used more than one medium reported an average improvement of 35% over single-channel, print-only campaigns. When materials were personalized, they reported an even higher average improvement of almost 50% over static, print-only campaigns. Each channel you use to reach your audiences increases brand awareness and amplifies the overall effect of your campaign. RE:Print can help you save time and money by removing the need to have separate suppliers for various components of a multi-channel campaign. [More...]

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