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Digital color and variable data
Add the impact of color
to your direct mail
Everyone is familiar with merges and personalized letters, but many businesses don't know about the added advantages of using digital color printing for direct mail. According to software developer EFI, revenues and profits associated with personalized marketing programs are 31% greater than with general marketing. And digital color is more affordable than ever — today's digital color printing can cost less than a postage stamp.
Digital color variable data is ideal for virtually any kind of personalized message, including:
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Brochures
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Catalogs
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Contracts
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Enrollment forms
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Inserts
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Newsletters
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Policies
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Press and news releases
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Promotional Materials
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Proposals
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Whitepapers
RE:Print can help you with every aspect of your direct marketing campaign, from planning and design to database merging, data clean-up, template design, digital asset management and response analysis.
Click here to request an estimate for your next project.
Positive effects of personalized color printing
An Infotrends/Cap Ventures Study, The Value of Color, found that personalized color printing increased response rates by 36.0%, increased average order size/value of order by 24.5%, increased repeat orders/order retention by 47.6%, increased overall revenue/profit by 31.6% and increased response time by 33.9%.